Client
Personal project
Scope
Packaging Design
Illustration
Year
2022
Targeting the Gen Z and Gen Y demographic, the packaging design is inspired by images of young people drinking tea. This creates characters with a youthful, energetic and each character has a unique personality and style. The eye-catching “appearance” in color-block colors makes the product stand out and appeals to a modern aesthetic.






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Gift set for Lunar New Year 2023 with key visuals are young people genZ, genY are celebrating the New Year together like sending lucky envelopes, the couplets create a bustling and cheerful atmosphere for the upcoming Tet holiday as well as a meaningful gift for your friends and relatives.





© Hai Trieu 2023